How Colour and Shopper Psychology influence art and craft lovers.

Updated: Mar 17

I loved taking part in a POP-UP event in Hackney last year. As a new creative making my own handmade glass jewellery, Original Mixed-media contemporary art and thinking about the surface pattern designs I wanted to create using Illustrator, I used the opportunity to build up my email list, gain confidence in selling my Artwork to a totally different group of customers and tested out some of the new creations and designs to get an idea of what interested the buying public and Contemporary Art lovers.

The buying customers definitely wanted Art and Home accessories that were colourful, but I also noticed that, during the conversations a lot of customers made emotional connections when talking about the colour of some on my products.

One customer bought a Blue pair of earrings to go with a dress that had been set aside for weeks, in anticipation of a party she hoped to go to, and blue was the #colour she liked to wear to parties. She also liked a touch of gold. The earrings I made happen to be Blue with a touch of Gold!- nice sale there

Blue Gold Glass Earrings - Handmade (Sold Out)

A young man was interested in an Art piece of mine and described it as being "bright like the sun", saying the colours cheered him up in the morning and the moment also happened to be the first piece of Contemporary Art he bought for his first Flat. He was specifically after an art piece that created a bright positive mood and had lots of colour. My carnival inspired polychromatic Giclee print - Carnival Sun Dance below, did the trick for him.

Here is a link to a cool infographics on 'How Colours affect purchases'- by Neil Patel.

There has been a wide range of research on this subject and an internet search will bring up lots of Books, Blogs and reference material if you want to delve deeper into understanding the subjects of 'art and colour' or 'consumer shopping and colour psychology'

I find creating my colourful textile and surface design patterns for my Home Decor products , I use a combination of instinct, historical references, insights and moodboards to arrive at a pleasing result that captures the visual eye of the buyer.

Creating my contemporary art pieces is more personal, there is a depth of research that goes into producing my polychromatic artwork, and I have found myself getting a better understanding of how to use acrylics paints and working on colour blending to produce good tones across my work.

Because colour is so subjective, I have found that this is one element that can be used to engage the eye of contemporary art and craft lovers and in doing so draw them into your creative journey.

If you create Art/Design/Craft - Let me know how you use colour within your work and if you have noticed how the importance of colour, weaves through the conversations you have with you customers?